The best website creation softwares in 2023

Dorra Belajouza

The best website creation software does not exist. However, there are solutions that are more suitable for your needs than others. In this article, we present the features of each of the 8 software options we have selected, highlighting their strengths and weaknesses, as well as their specific use cases.

  1. First, we explain the different types of website creation softwares.
  2. Second, we share our selection of the 8 best website creation platforms, revealing the features you can find in each of them. You can also refer to the comparison table of the different tools.
  3. Third, we provide useful tips for making your final choice, taking into account the specifics of your project.

Introduction: Why choose a website creation tool?

Before diving into the subject, it's important to remember that creating a website is not just about conception. Skills in programming, web design, SEO, and a deep understanding of current web technologies are also required, depending on the nature and complexity of your project.

Website creation softwares have removed many entry barriers, allowing everyone to design and publish a functional website quickly. These web creation tools are accessible and represent a considerable time-saver in the design process. Besides being user-friendly for most, they are customizable and easily modifiable.

However, it's important to note that website creation softwares do not meet everyone's needs. Websites created with such softwares are much less scalable and flexible than custom-made sites. For this reason, some businesses prefer to hire a professional web development agency to produce a site that fully aligns with their vision. Keep in mind that, even though the admin interfaces are easy to use, you must necessarily consider more technical aspects to ensure the vitality and performance of your site. This includes security, maintenance, web hosting, and regular updates, if they are not included in your subscription. These aspects require continuous attention and commitment after the creation of your website.

CMS Website Creation

The different types of website creation softwares

Drag-and-drop website builders

These are online platforms that allow you to build a professional website without requiring specific computer skills. They are WYSIWYG (What You See Is What You Get) tools, meaning the interface is visual, enabling the user to immediately see the final result of their actions. Several pre-designed templates and layouts are available and customizable. The principle is as simple as the application: drag and drop elements, whether they are images, videos, or maps, onto your pages.

Content Management Systems (CMS)

A CMS is q website creation software that enables anyone, even without advanced technical skills, to design, manage, and maintain a website's content. Essentially, a CMS offers features designed to cater to the needs of editors and writers, covering layout, writing, and the production of various digital content, such as blog articles, videos, images, etc.

The admin interface is the biggest advantage of CMS. Often intuitive, it allows for visual formatting without having to manipulate HTML code. These content management systems are typically modular, which means you can add extensions or modules to enhance their core functionality. Moreover, they are highly customizable, offering great flexibility in the design of your website.

E-commerce platforms

An e-commerce platform is a software solution that enables merchants to manage a digital store. It includes website creation tools dedicated to e-commerce, accounting and inventory management systems, as well as sales tracking. Furthermore, it incorporates an infrastructure with features for customer service, order processing, and return management.

Plateforme E-Commerce

Open-source website creation softwares

For advanced web developers, open-source website creation softwares provide a blank canvas. Expression and creativity find their fullest manifestation here. These platforms offer complete freedom for customization ans the development of tailor-made features, and total control over the source code.

Among these open-source software options, we can mention Drupal, Adobe Commerce (formerly Magento), Ghost, Grav, and Joomla!

Looking to create a custom website? Contact our team and receive a free, no-obligation Anphos quote.

Logiciel Création Site Internet Open Source

8 website creation softwares: Strengths, weaknesses, use Cases


Wix is an easy-to-use website builder, suitable for beginners and experienced users alike. However, it quickly becomes limiting for those who want more control over their site's design.


  • User-friendly drag-and-drop interface;
  • Hundreds of templates and apps to extend basic features;
  • All-in-one solution with included hosting.


  • Free version displays Wix ads and doesn't allow connecting a custom domain;
  • Less responsive customer support;
  • Difficult to change templates once the site is live;
  • Your site isn't transferable, which means you'll have to stay on Wix forever.

Use cases: Wix is perfect for beginners looking to create a website quickly and easily. It's suitable for small businesses, artists, bloggers and event sites.

Compare the free version to the paid version of Wix.

Exemple Thème Wix


Yes, talking about CMS without mentioning WordPress would be like discussing search engines without bringing up Google. It is the most widely used CMS in the world, and for good reason, as it offers customizable themes and plugins, in addition to being open source.

Here, we will exclusively discuss the SaaS version available at Although there is a basic free version, its limitations are quickly reached, and additional costs add up right away.


  • Extremely flexible and customizable with thousands of themes and plugins;
  • Drag-and-drop interface with Elementor;
  • Full control over code and design in the open source version;
  • Good SEO features.


  • Paid plugins and extensions;
  • WordPress ads in the free version;
  • Domain name becomes paid after one year;
  • High security risks due to plugins.

Use cases: WordPress is suitable for users of all levels, from beginners to experienced developers. It is ideal for blogs, news sites, business websites, and even online stores with the WooCommerce extension.

Exemple Thème WordPress


Webflow is a CMS destined to "no code" designers seeking maximum design freedom. It's great for ambitious and visually appealing projects, but it can be more challenging for absolute beginners.


  • Drag-and-drop interface for visual design;
  • Generates clean code in the background for total control;


  • Steep learning curve for beginners;
  • Paid hosting.

Use cases: Webflow is primarily for designers and developers who want to create authentic websites while maintaining full control over code and design.


SiteW is an online website builder aimed at web design novices. It offers customizable templates for various types of websites, including showcases, blogs and online stores. You can access a free trial version to test its features.


  • Affordable prices;
  • User-friendly drag-and-drop interface;
  • Integrated hosting service.


  • Less flexible compared to some other solutions regarding customization;
  • Not suitable for complex websites and sophisticated online stores.

Use cases: SiteW is ideal for individuals, small businesses and entrepreneurs looking to create a simple and functional website quickly, without breaking the bank.


Squarespace is a design-focused CMS offering elegant and modern templates. However, it quickly reaches its limits when it comes to complex and demanding projects.


  • Elegant and modern designs;
  • User-friendly interface;
  • Includes hosting, domain and support.


  • Limited customization options compared to some other tools;
  • Reduced SEO features;
  • More suitable for visual, artistic, and creative websites.

Use cases: Squarespace is perfect for artists, photographers, creatives, and bloggers who want a visually appealing website.



Unbounce is a landing page creation platform dedicated to digital marketing. It allows users to design highly optimized landing pages for conversion.


  • Create landing pages for communication and digital marketing campaigns;
  • Intuitive drag-and-drop interface;
  • Facilitates A/B testing to optimize conversion rates and page performance;
  • Seamless integration with many popular marketing and CRM tools.


  • Expensive for small businesses;
  • Unlimited landing pages, but visitor and conversion limits based on your selected plan.

Use cases: Unbounce is an ideal tool for marketers and sales teams looking to promote free trials to prospects.


Shopify is a comprehensive e-commerce platform that makes it easy to create online stores. It offers a wide range of features for product, inventory, and sales management. Note that certain costs can add up quickly.


  • Complete e-commerce platform;
  • Easy creation and management of online stores;
  • Integrated payment and order management options.


  • Not suitable for other types of websites;
  • Limited customization compared to other tools;
  • Costs can accumulate based on the number of products online.

Use cases: Shopify is the go-to platform for e-commerce businesses looking to sell their products online professionally and efficiently.


PrestaShop is an open-source e-commerce platform offering a complete solution for creating online stores, including various e-commerce features like product, inventory, sales, and online payment management. While the software itself is free, you will need to pay for hosting, extension modules, and themes to use it.

Here, we will exclusively discuss the SaaS version available at


  • Open-source e-commerce platform;
  • Customizable and feature-rich;
  • Advanced product and order management options.


  • More complex to use than some other e-commerce platforms.

Use cases: PrestaShop is suitable for users already with an e-commerce experience, who want a powerful and scalable platform.


What features do website creation tools offer?

Drag-and-drop editor

The drag-and-drop feature has become standard in many website creation softwares. It allows users to place and customize elements on their site by simply dragging images, text, forms, buttons, and other visual elements to their desired location on the page. This makes design intuitive, even for beginners.

Pre-designed and customizable templates

Pre-designed templates are basic layouts that you can customize to match your brand. They are designed for various industries and types of websites, such as portfolios, blogs, business sites and even online stores.

Media libraries & image editing tools

Media libraries are used to store images, videos and audio files. This makes it easy to add visual and interactive elements to your pages. Moreover, some tools offer editing features to crop, resize and adjust images directly within the editor, without the need for third-party image editing softwares.

Mobile compatibility & responsive design

Mobile device compatibility is a necessity, especially for good SEO rankings. Designs created with these tools are automatically optimized to adapt to various screen sizes, ensuring a consistent user experience (UX) on smartphones and tablets.

However, the responsive designs offered by CMS are preset and may not meet your expectations. To ensure perfect mobile adaptability, opt for a custom design, made by professionnals.

Search Engine Optimization (SEO)

These are features aimed at improving your site's ranking on search engines, such as customizing meta tags (title, description, alt) and URLs.

Explore best SEO practices to boost your website's SEO.

Comparison of no-code website creation softwares: Pricing and limits

Version gratuiteTarifs mensuelsLimites
WordPressYes0 € - 45 €Additional transaction fees along with standard processing fees; Paid themes and extensions; Paid domain name after 1 year
WixYes0 € - 102 €Paid domain name after 1 year; Wix ads in the free version; Non-interchangeable themes; Your site is not transferable
WebflowYes0 € - 35 €Free version limited to 2 pages; Steep learning curve for beginners
SiteWYes0 € - 17,50 €Free version limited to 5 pages; Limited free storage; SiteW branding in the free version and the €6.60 version
SquarespaceNo11 € - 36 €Limited to 2 contributors in the cheapest version
UnbounceNo89 € - 379 €Suitable for landing pages only
ShopifyNo36 € - 384 €Payment processing fees (1.8% + €0.25 online); Limited customization
PrestaShopYes0 € Free at its core, but paid add-on modules; Costs increase based on the number of e-commerce products to sell

How to choose the best website creation tool for you?

Identifying your needs

The first step is to understand why you need a website.

  • What is the purpose of your site?
  • What type of content will you publish?
  • Who is your target audience?

These answers will help you define the essential features and characteristics of your site.

Assessing your skill level

If you're new to web design, prioritize user-friendly "drag-and-drop" site builders. If you are an experienced developer or designer, you can opt for more advanced tools, even open source solutions.

Setting your budget

Some softwares are free, while others come with monthly or annual fees. Make sure you understand the associated costs, including those related to hosting and domains in the case of open source solutions.

Explore all direct and indirect costs related to creating a website.

Analyzing the offered templates and features

Check if the software offers design templates that match your industry or site's purpose. Then, ensure these templates are customizable, allowing you to adjust layout, colors, fonts and images to reflect your brand's identity.

Next, explore available features, such as contact forms, image galleries, blogs, e-commerce tools, third-party integrations, etc. Choose a software that offers what you need for your website.

Testing the software yourself

  • Free trials: Some softwares offer free trials, allowing you to create a temporary site without financial commitment. Take advantage of these trials to explore features, the interface, and ease of use. Choose a trial period long enough to evaluate the service properly.
  • Free versions: Some platforms have free versions with basic features. Create a small project to test the software and become familiar with how it works.
  • Tutorials and resources: Use tutorials, documentation and online resources provided by the software to learn how to use it effectively. This might include explanatory videos or step-by-step guides to help you get started.
  • Customer support: If you have questions during your trial, don't hesitate to contact the software's customer service. This will help you assess their responsiveness and problem-solving capabilities.

Which is the best website creation software for you?

For all professionals (beginners or experts)

  • WordPress
  • SiteW

For artisans, merchants and freelancers

  • WordPress
  • Wix

For e-commerce

  • Shopify
  • PrestaShop
  • WooCommerce (WordPress extension)

For marketers, designers and small businesses

  • Webflow
  • Unbounce

For bloggers and freelancers

  • WordPress
  • Wix
  • Squarespace

Steps to create a website

Learn how to create a website step by step.

Conclusion: To ensure your success, call on our expertise!

Whether you're a novice or an expert, there's a tool that suits you. By clearly defining your goals, evaluating your skills and selecting the right software, you can create a professional website. Regardless of the chosen platform, the key is to create a website that represents you while focusing on a smooth and enjoyable user experience (UX/UI).

However, not all projects can be managed internally, especially those requiring advanced features, enhanced security, or custom design. In such cases, it's best to rely on a professional web development agency.

Anphos has in-depth expertise in tailored web solutions. Comprising developers, designers, and SEO and digital marketing specialists, our team is at your service to discuss your project in detail. Whether you need a showcase website, an e-commerce site, or even a custom application, our expertise is dedicated to your ambitions.

In addition to staying at the forefront of technology, creating 100% tailor-made designs to your desires and optimizing your online presence, we take care of hosting and the ongoing maintenance of your website. In case of any issues, you benefit from professional and responsive support.

Because we are committed to contributing to your digital success, we offer competitive prices without compromising on quality. Request your personalized Anphos quote, free of charge, and with no obligation.

Dorra Belajouza
Dorra Belajouza

Passionate about web development and digital marketing, I am committed to creating valuable and engaging content for my readers. My mission is to unravel technical topics by approaching them from unique and relevant angles. Because challenges drive me, I literally climb walls when I'm not immersed in the latest digital trends.


A website creation software offers a user-friendly approach to building websites without writing a single line of code. They provide a variety of customizable templates for attractive design and are often more affordable than custom development.

Website creation softwares fall into 4 main categories: website builders, Content Management Systems (CMS), e-commerce platforms and open-source softwares.

It depends on your needs. Drag-and-drop website builders are suitable for beginners, while CMS platforms offer greater flexibility. E-commerce businesses can opt for dedicated e-commerce platforms, and developers can choose advanced design software, like open-source ones.

Start by reviewing the offered templates and features to see if they match your needs. Then, test the software yourself through free trial versions, and check if SEO features are integrated to ensure your site ranks well on search engines.

Hiring a professional agency, like Anphos, ensures quality, customization, and alignment with your specific expectations. This is particularly advantageous for complex or large-scale projects that require a high degree of flexibility, control and adaptation. At Anphos, we offer turnkey solutions and tailored support for your project, regardless of its nature.

Website creation softwares are designed for non-technical users, offering ready-made templates and ease of use. Web development tools, on the other hand, require advanced programming and coding skills to build a custom site from scratch.

Discover our guide to SEO best practices to improve your site's visibility, or rely on Anphos' expertise to enhance your online presence.

Yes, many software options offer multilingual site management for quick and easy internationalization.

Yes, most website creation softwares include social media sharing buttons to facilitate your digital marketing strategy.

Common mistakes to avoid when creating your website include using inappropriate color palettes and non-customized themes. It's also essential to pay attention to mobile compatibility, quality content and proper site SEO.

The average cost for a professional website varies depending on the type of site chosen. A simple showcase site is much cheaper than an e-commerce or custom site. Prices range from a few hundred euros to several thousand euros.

Check out our comprehensive article on the direct and indirect costs associated with website creation.